Cross-channel attribution
Seven models, cash and accrual accounting, and lookback windows up to ten years. This is the job Northbeam is built for.
docs.northbeam.ioOlympus vs Northbeam
Northbeam is multi-touch attribution and measurement, priced by your ad spend, for brands whose question is which ads really drove the sale. Here is how it compares with Olympus, and when it is the better choice.
Checked against Northbeam's own pages on October 31, 2026; every claim links its source. If something has changed, tell us: support@oldbones.ai
Choose Olympus if you want your whole store's numbers, what each product keeps after ads and your own AI, free or from $249 a month.
Choose Northbeam if your question is which ads really drove each sale across several platforms, and you have the spend and a media buyer to act on it.
| Olympus | Northbeam | |
|---|---|---|
| What it is | Your store's numbers in one place, and your own AI to ask about them | Attribution and measurement northbeam.io |
| Starting price | Free. You pay Railway about $5 a month for hosting | No free plan or trial northbeam.io |
| Paid plans | Pantheon: seven AI agents, custom-built to help you run an ecommerce brand, in your own Claude or ChatGPT:
| Starter $1,500 under $1.5M a year in ad spend; Professional $3,500 a month northbeam.io |
| A store with $1M to $2.5M in sales a year | Free, or Pantheon at $499 a month ($4,990 a year) | Most likely Starter, $1,500, plus a pageview meter northbeam.io |
| Contract | None on Free. Pantheon monthly with no commitment, or yearly with two months free | Starter month-to-month; Professional and up annual. Renews unless cancelled 30 days ahead northbeam.io |
| Free plan | Every connection, every view, your whole history and your whole team | No northbeam.io |
| Where your data lives | In your own Railway account | On Northbeam's Google Cloud northbeam.io |
| Attribution | No pixel, by design: each ad platform's claims beside what Shopify actually took in | Its specialty: a first-party pixel, seven models, verified view-through docs.northbeam.io |
| What each product keeps after ads | Yes, free: what each product keeps after ad spend, and your break-even | Not a profit tool: it measures revenue and ROAS. Its docs show no product costs docs.northbeam.io |
| AI | In your own Claude or ChatGPT, on Pantheon: Hermes, six specialists each with one lane, and the Council. No credits or top-ups | Northbeam AI in the app, with a weekly usage limit; a read-only MCP on every plan docs.northbeam.io |
| Can its AI change your ad accounts? | Never. Read-only, by design | No docs.northbeam.io |
| Store platforms | Shopify | Shopify on Starter; other platforms from Professional docs.northbeam.io |
| Ad platforms | Google Ads, TikTok Ads and Reddit Ads. Meta Ads opens to every store when Meta finishes reviewing the app; beta stores connect today | Over a dozen, including Meta, Google, TikTok, Snapchat, Pinterest and CTV docs.northbeam.io |
Where Northbeam is the better choice
Verified view-through
Clicks + Deterministic Views counts impressions the ad platforms verify against your orders, for Meta, TikTok, Snapchat, Pinterest and others.
docs.northbeam.ioCredit back to the ad platforms
Apex sends Northbeam's attribution to Meta and AppLovin so their algorithms optimize on it.
docs.northbeam.ioIncrementality and media-mix models
Geo holdout tests and MMM+, as add-ons on higher plans.
northbeam.ioHourly data and raw exports
Hourly refresh on Enterprise, and row-level touchpoint exports.
northbeam.ioWhat's different with Olympus
What each product keeps after ads
Olympus starts from your product costs, shipping, fees and ad spend. Northbeam measures revenue and ROAS; its docs show no product costs.
Nothing to install, your history on day one
No pixel and no tagging: Olympus reads Shopify and each platform you connect, with 13 months of history right away. Northbeam's attribution starts when its pixel goes in, after 2 to 4 weeks of onboarding on Shopify.
The whole store, not only the ads
Email, Google search, landing pages and products, beside your ads and sales.
Six specialists, built for Olympus
Northbeam has an MCP too. Pantheon adds six specialists in your own Claude or ChatGPT: Plutus on margins and prices, Ares on paid ads, Aphrodite on email, Athena on products and customers, Hephaestus on conversion, Demeter on search. Each was written for one job and for Olympus’s own data: it knows what Olympus collects from each platform, how every figure is defined, which tool answers which question, and when a number is too fresh to judge. So it goes straight to the right numbers instead of guessing at them.
The Council: specialists who argue it out
When a question crosses lanes, Hermes convenes the Council. Each specialist answers from your numbers in their own lane, they say plainly where they disagree and argue it out, and Hermes closes with one decision: who owns it, and when to look again.
See a real Council meetingA free plan
Every connection and view, free. Northbeam has no free plan.
Questions
How much does Northbeam cost?
It depends on your ad spend and pageviews. Its pricing page lists Starter at $1,500 for brands under $1.5M a year in ad spend, and Professional at $3,500 a month on an annual term. Its terms add a charge for pageviews beyond your allotment, and orders renew unless cancelled 30 days ahead.
Is Olympus a Northbeam alternative?
Not for multi-touch attribution: if that is the job, Northbeam is built for it and Olympus is not. Olympus is for seeing the whole store, what each product keeps after ads, and asking about it in your own AI.
Does Northbeam's view-through work for every brand?
Not always. Its own FAQ says brands in sensitive categories, such as health and wellness, often can't use Clicks + Deterministic Views, because Meta limits the order identifiers they can share.
Sources
- https://www.northbeam.io/pricing
- https://www.northbeam.io/terms-conditions
- https://www.northbeam.io/data-security
- https://docs.northbeam.io/docs/attribution-models.md
- https://docs.northbeam.io/docs/profitability-benchmarks.md
- https://docs.northbeam.io/docs/northbeam-ai.md
- https://docs.northbeam.io/docs/confirm-setup-requirements.md
- https://docs.northbeam.io/docs/integration-matrix.md
- https://docs.northbeam.io/docs/clicks-deterministic-views.md
- https://docs.northbeam.io/docs/northbeam-apex.md
Read October 31, 2026. Reviews and prices on other companies' pages are theirs; Olympus's are from its own pricing and features.
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